This is part of a sponsored collaboration with Prudential and DiMe Media. However, all opinions expressed are my own.
As a minority influencer, business owner and most importantly, a woman, I find that attending events involved with helping women & minorities are a must! When I learned about the Texas Women’s Conference, I was excited that there was a conference specifically catered to the growth and prosperity of women! To be invited to attend by DiMe Media and Prudential; my instant reaction was “SIGN ME UP!”
The Texas Women’s Conference was held November 2nd 2017 in Austin, Texas. This was their 18th conference, and it attracted over 7000 inspired and career focused women in the Austin Convention Center. When you have a conference being lead with an all star main stage line up including Sheryl Sandberg, Viola Davis, Mallika Chopra and Anita Hill, this was a no brainer to attend! All of these ambitious and motivating ladies rocked the stage! The conference also allowed attendees to attend breakout sessions with an array of topics. This allowed women (and a few cool men!) to attend sessions with topics of interest that they wished to be a part of. One of the sessions I attended was Strategies To Win: Tackling the Invisible Barriers to Your Success which featured Janice Co, VP an head of marketing & Strategy for Prudential. The session was so packed that we were placed within a Live Stream room for us to be able to still be a part of the session. How cool is that?
See a clip of her panel discussion below.
After the session I decided to head to the exhibit hall where tons of brands sectioned off into umbrella areas like Business, Health and Finance, waiting to interact with the thousands of women that were eager to learn more. Prudential was one of the proud sponsors and partners of this event, and most people know that Prudential makes it a point to educate the community on finances & wise money practices.
They lead various mini workshops within the exhibit hall as well as giving free makeup sessions. In addition to that they provided free headshots, which I thought was amazing. As women in business and finance, we tend to struggle with our professional image, so to have the mini workshops and makeup sessions was indeed a big help.
Speaking of female entrepreneurs and finances, it’s rather alarming that when attending most conference’s that as entrepreneurs, we tend to shy away from discussing finances. In all honesty, it should be a HUGE topic being that many entrepreneurs need funding, or about investing for themselves as a small business owner. I know this was one of my struggles within entrepreneurship. I was excited to see many women taking full advantage of the workshops Prudential provided during the conference. I attended “How To Get an A+ in Saving for College”, held by Eva Osborne, who fully discussed educational finances and the pitfalls of student loans and how to avoid them. I was very shocked at some of the information provided, as she broke down student loans to the simplest points; most of the information was new to me! Needless to say I have some work to do in that area now.
You can also review this video below, as this video demonstrates the purchasing power of a multi-ethnic and multicultural populace.